I also enjoy this time of year because I typically will start to reflect on past goals, dreams, and failures of the past. I’ve learned a lot from failures. One of them was when I started a fitness software company in 2007. Some of you may be familiar with it. The company was called I-Trainer international, and we offered video exercise downloads that you could use on your Ipod, Blackberry, Zune etc. I came up with the idea that more people would exercise if they had the ability to create a personalize exercise program of their own, download it to their mobile device, and then use it when they went to the gym. I marketed this product to gym chains, hotels spas, and wellness companies throughout the US. Similar to “Mr. Happy” from that popular TV show Shark Tank, I believed there was money in licensing. 600 exercises filmed in high definition using every piece of equipment imaginable. I even had the exercises broken down by skill level and body-part. How could I lose? My partner and I invested over $100,000 in 3 years. We bombed. The hard lesson I learned was that we didn’t include an accountability factor. Just go search on YouTube. Look up 1 arm push-ups or pull ups, and I guarantee you will see videos with over 100,000 views. But here’s my question, of those people who have watched, how many have tried to perform a 1 arm push up or pull up?
In society today we have accepted watching challenging exercises as entertainment. People will watch cool exercises on YouTube, and even click “Like”. But never leave the comfy of their chair. I failed because there wasn’t any accountability on the user’s behalf with I-Trainer. So after meager sales we shut it down after 3 years.
So let’s fast forward 4 years to the present. We are finishing up our 2 month of the Torch classes. Things are jamming. Classes are filling up, and people are leaving energized and better than when they first walked through our doors. Along with great instruction, results orientated workouts, high energy, we offer accountability. Once you sign up for our classes, we hold your feet to the fire to come in. We reserve your spot in our Torch Classes, so there is someone waiting for you to come in. If you miss a class, you’ll receive a friendly text or phone call. Strength gains and fat loss are closely monitored. Most important, you feel like you’re part of a team. So next time you watch “The best lower body exercise” video on YouTube, remember that you have to try it next time in the gym. See you at the studio.