This is What Happended When I Went to a Local Studio for a Workout

    It’s going to get to 109 degrees today in Las Vegas. We are officially in the dog days of summer. I compare summers in the Vegas valley to winters when I was back on the east coast. The weather can affect the outcome of your day. You tend to minimize any time outside and it definitely can drain any additional motivational juice you may have. I’m very blessed because, at the studio, we’re still experiencing consistent growth and things are actually busier. Nine months in, and we’re at that point where people have been passing by our store front for months. They have decided to actually stop in, even if it’s just to get in the cool a/c.

     One of the business books I read stated that you need to always be aware of who & what your competitors are doing. I’m fully aware that we’re not the only small group/ semi-private training studio in the area. Last week, I decided to drop-in as a guest and try a workout at one of my local competitors. They are located in a high traffic shopping center and I’ve been aware of them since they opened. I arrived 5 minutes before the workout time ready to go. One of their trainers greeted me once I entered and introduced himself. I’m hoping he assumed I was a trainer checking out the place, because he never told me what to do. After a few awkward minutes of just standing in the corner as I watched people come in, I asked “is there something I should be doing?” He looked up from his phone and said, “no, we’ll start in a few, so just hang out”. I looked around and saw suspension trainers, sandbags, and kettlebells… similar to my place. They also had turf and sleds. The room was probably the same dimensions, if not very close to my studio in size. I watched others gather. In the back, I could see a few who were noticeably scared & clearly expressed signs of anxiety. I see that sometimes at my place. People come to gyms with preconceived ideas that they’re about to be put through hell, and just be crushed. I always try to make people laugh and let them know you’re going to work, but laugh and have fun also. As a coach & trainer you need to show compassion for people. They should be applauded for just showing up. No one approached these people in the back to ease their anxiety.

     The bell sounds and the workout is officially on. The trainer goes to the front of the room and begins to demonstrate 18, yes, 18 exercises, one after another. It was like going to friend’s wedding and having them introduce you to everyone in their family. This is Uncle Joey, Aunt Millie, cousin JP… I’m in the fitness game and I was confused! Then he lined us up. So far I wasn’t impressed with their hospitality or teaching prowess. The next part is what shocked me. They had 3 large screen TVs. I thought this is where they could monitor heart rate intensities like we do at our studio. No. They had 6 video loops playing on each TV demonstrating the exercises. Remember those 18 exercises that we were shown? Well,  there they were. That’s not personal training. That’s P90x. That’s Ripsanity by Men’s Health. Last year when I competed in the Men’s Health Next Top Trainer competition, the 1 large nugget I got out of that experience is that I enjoy teaching & working with people. Demonstrating an exercise on video and hoping a person can watch and follow along is not for me. Workouts on DVD and streamed online is a big market, just not for me. I also never heard Tony Horton market his videos as personal training. What if I’m a kinesthetic learner? That means I learn by doing and feeling and touching, not watching which is visual. I was never told what weight to use or how to adjust yourself in the suspension straps. No coaching. The trainer just blew a whistle and said “Next!”.

     After about 10 minutes, I decided I’d seen enough. I made up an excuse and told the trainer I had to leave for work. As I walked out of the studio, my initial reaction was to do a fist pump. We offer so much more value. My trip was well validated. Then as I drove away a feeling of sadness came upon me. Is that what people think personal training is? I didn’t even observe if the demonstrations of the exercises were correct. That could be a whole other blog post. That’s why when people call or email me for prices, I hesitate to answer. I always like people to have an experience before we discuss price. I like to make the analogy of buying a car. Call a Nissan dealer and ask for the price of a car. They may quote you $12,825 which is the price of the Nissan Versa. Then call a Lexus dealer and ask the same question. If they give you a price over the phone it could be over $50,000. Both dealers sell cars. One prioritizes price, the other “The Best of Quality”. I like to consider myself in the class of the Lexus dealer, that we offer the best, not the most inexpensive.

     Stay out of the heat, drink plenty of water, and if you’re in the vicinity of the studio stop by and say Hi, even if it’s to escape the heat for a few minutes.

-See you at the studio.

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J & D Fitness
4180 South Fort Apache Rd,
Las Vegas, NV 89147
702-892-0400