The team at J & D Fitness celebrated our annual Christmas party at Top Golf this past Saturday. I then capped off my weekend on Sunday afternoon by getting our Christmas tree. I’m currently writing this from a Starbucks listening to Andy Williams belt out “It’s the Most Wonderful Time of the Year”. I’m in full holiday mode. I’m a fan of traditions. I think this is because I enjoy predictable outcomes. I have 2 restaurants I typically bounce between on weekends with my family. My current truck is a Ford and I’ll probably replace it with another Ford. I only fly with 2 airlines. As I thought deeper on the subject, it’s not tradition, I’m a fan of consistency. That makes sense, because my livelihood has depended on it the last 28 years of my life.
In my early twenties, when I started training people, I was very average. New to the industry, I didn’t have much experience to draw from and my knowledge base was only slightly above average. What did make me stand out from the other trainers was my energy. That’s been with me from day one. If that was my strength, my weakness was my inconsistency. I was sometimes late or missed training appointments with clients. One of the realities of being a trainer is that you work around the schedules of others. This equates to scheduling people early mornings (5am and 6am) or late after work (7pm and 8pm) to workout. Therein lies the dilemma. It’s challenging to get 8 hours of sleep waking up at 4:00am and coming home from work at 9:30pm. I struggled for a couple years with this. It was this time of year over 25 years ago that I was thinking of how can I improve myself for the upcoming year? The answer came. Be more consistent. Never miss an appointment. Never be late. My whole life changed.
1. conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness:
It hit me when I understood that being a personal trainer depended on this. To make a physical change, the training stimulus must be consistent. In the upcoming weeks, I’ll have people stop by the studio to investigate joining a gym for the new year. I explain that we’ll get the RESULTS you’re looking for, assuming you’re consistent in showing up. We follow specific protocols at the studio to get strength and burn body fat because we know the outcomes. I have members who have been members for years who will see changes in their bodies. A big component will be the frequency of their workouts. I don’t have to say anything, because they know. Show up and positive things will happen. It also goes deeper than just the physical changes that can occur.
My business took a change for the good when I became consistent as a coach. You never question whether the postal service will deliver your mail. It’s a big story if it doesn’t get delivered.
Derek Jensen via Wikimedia // Public Domain
“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” If this motto summons up visions of brave postal workers trudging through inclement weather conditions, you’re not alone. For over a century, it’s been synonymous with the tireless work the postal service does to make sure you get your junk mail, magazines, and birthday cards on time.
I’m not dropping off a credit card offer. My job is to deliver a large package of motivation, so you will do things you may not want to do otherwise. I’ll make sure it’s appropriate and safe, but nonetheless, it will require effort and work. If we’re both consistent, the work will change from “a dreaded thing” to “a challenge”. This mental paradigm shift you experience depends solely on my consistency. I don’t know if Woody Allen knew how prophetic his words would become when he was quoted in a 1977 interview with the NY Times when he said, “80% of life is showing up”. When it comes to exercise, a huge part is making it a lifestyle. To make that materialize, you must have a behavioral change. That’s unlikely to happen if the coach isn’t dependable.
I’m proud that at J & D Fitness we can guarantee a 100% money back guarantee if you’re not completely happy with the results. I can do this because we are consistent. Like your mail, you can always depend on us.
See you at the studio,