The New Muscle Beach of Las Vegas


   As the year draws to a close, I’m writing my final 2018 post for the blog. I wanted to reflect on something I came to embrace at the studio this past year. I came to understand what makes the studio unique. What sets the studio apart from other training studios is not our workouts. It’s not the equipment we use. Even though we take our program design seriously, it’s the consistency and delivery of the workout and the environment it’s within.


     Dr. Peter Attia, nationally recognized go-to doctor for things performance or longevity-related, made a great statement this past month as a guest on the Tim Ferriss podcast. “The best workout program is the most consistent workout program, NOT the perfect workout program.” Allow that to sink in. In the world of internet click bait, we are easily tempted to always be on the search for the best workout. I’m no different than you. I find myself practicing self-discipline when one of my friends shares with me a new workout he is doing at his studio. I’ll also share that the motivation to create a new program is rarely the results it produces. It’s usually more about boredom.


     To see the benefits of consistency you don’t need to look any further than your own home. Consistently save money and you’ll be able to retire. Consistently make time for those you love and you’ll be happier. I recently walked into my house and heard my son playing his saxophone. He’s getting good. He started this summer. My wife, the ever-present task master, has kept him on a consistent schedule of practicing every day. This session may vary between 15 minutes to an hour, nonetheless, it’s consistent. He gets a single professional lesson weekly. Consistency is a key to success in many things in life. It does require discipline. This is where a good coach or in the case of my son, a parent can help.


     When discussing workouts, I explain that results aren’t linear. You won’t lose body-fat every month, in any program. You won’t get stronger every month, in any program. That’s why I tell my members to shift their attention to different areas of fitness throughout the course of the year. That may mean focusing on strength, specifically in your squat and deadlift for the next 6 months. You may then switch to dropping body-fat for 3 months and then shift over to improving your mobility in your hips for the next 3 months. These are achievable goals and can help in avoiding the ever-present training burnout.


     The other thing that sets our studio apart from other training studios is our environment. Workouts are challenging. I explain frequently to new members that I’m going to keep you safe and it’s going to be fun, but it’s still going to be a lot of work. To create the change that most people desire, it’s going to take work. Doing that in a place where people aren’t afraid to be themselves and laugh can help. It reminds me of the scene in the documentary Pumping Iron, featuring a young Arnold Schwarzenegger.




He’s filmed walking into the famed Gold’s gym in Venice, California. He states how he chooses to train there for the environment and bodybuilding community. Years following, aspiring bodybuilders would come from all over the globe to be a part of the Muscle Beach community. I’m not calling J & D Fitness Personal Training studio a rival of Gold’s gym, but I do think it’s a pretty special place for the people who choose to call it their training home.


     Have a Merry Christmas and a happy New Year.  I’ll see you at the studio in 2019



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J & D Fitness
4180 South Fort Apache Rd,
Las Vegas, NV 89147